You built the audience. Now give them somewhere worth landing.
You’ve been been sending “good enough” emails for long enough.
Inbox Glow-Up is a done-for-you Flodesk email ecosystem built from whatever brand you already have, delivered in under two weeks.
The truth? What's landing in my inbox doesn't match the brand and talent of the humans behind it. Across the board, I'm seeing the same gaps (hard to read, lack of polish, difficult to scan, the list goes on). And every single one of them is closeable.
You've put real work into building something people recognize. You’ve spent time crafting your message and the content. And your emails should honor that effort. Every send is a chance to deepen the trust you've already built.
Your welcome sequence is the first handshake. Most of us let it go stale.
Someone joins your list, and that welcome sequence becomes their first real experience of what it's like to be in your world, before a single call, before a single sale. You've built real care into your services, your client experience, your offers. That care usually stops right before it reaches the inbox, the first email and every one that follows it.
Most of us spend our energy chasing the next lead. The people who already said yes, who are already here, deserve that same energy pointed back at them.
What’s missing from your emails?
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Built to Be Read
Your readers are working harder than they should to get through your content. Small fonts, dense text, accessibility issues, visual hierarchy that needs work.
OPPORTUNITY:
The writing you poured yourself and your time into deserves to land. The right layout makes reading it effortless. -
Wherever They Open
Most emails are designed on a desktop and experienced on a phone. Layouts that need optimization for mobile, spacing that wants more consistency.
OPPORTUNITY:
Your email looking intentional and tight on every device is a form of respect for your reader and for your work. -
Consistently Branded
The energy you've built everywhere else deserves to show up here too. The full presence that lives on your website and your socials.
OPPORTUNITY:
Your emails are a direct line to the people already in your world. Every send that looks and feels like you reinforces your authority and deepens visibility where it counts.
A done-for-you Flodesk design kit built from your actual brand includes:
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Custom Elements
On-brand dividers, accent blocks, backgrounds and supporting graphics that give your emails a polished, consistent look throughout. Built from your brand palette, fonts, and visual identity. Ready to drop into any send.
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Reusable Layouts
Designed around the emails you actually send. Bio blocks, podcast blocks, feature sections, quote callouts, image and text pairings, section dividers, and more. Every one built for readability, hierarchy, and mobile.
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Polished Templates
Your weekly newsletter, welcome series, nurture emails, event announcements, podcast sends, and more. Send-ready in your account the moment we wrap.
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Built in Your Account
No files to upload, no templates to install. Everything gets built inside your account and is live and ready to use the moment we wrap.
Inbox Glow-Up Tour
Simple process. Real results.
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Book Your Kick-Off Call
As soon as you book, your contract goes out along with a simple checklist of what to send over, your brand assets and, if you don't already have your email copy written, guided templates to help you pull it together.
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In 30 Min
On the call, we walk through your email wishlist, get me access to your Flodesk and hand over all your assets and copy. From there, every review and approval happens async, no extra calls required.
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01: Brand Foundation
Custom backgrounds and design elements built from your brand assets. You review and approve before anything else moves forward.
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02: Layout Design
Layouts designed around your emails, structured for readability, scannability, and mobile. Built for your audience, not a generic template library.
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03: Template Build
Everything comes together into your finished kit, delivered directly into your Flodesk account and ready to send. Once your brand assets are approved, your full kit is delivered within two weeks. I include Loom video walkthroughs of everything I’ve done.
✉️ A Letter from Your Guide
Hi, I’m Katie
I subscribe to a handful of newsletters from founders whose work I actually want to hear from. Half the time I open them, not gonna lie…it’s ROUGH.
Fonts that don't match, no hierarchy, no clear sense of what to do next. If I've worked with these people before, I know their 1-1 service is white glove. Next level. None of that shows up in the email in front of me. The words are intentional. The formatting isn't.
I spent 23 years in tech, product, and design, including a stretch studying readability across fifty Hearst magazine titles globally. Most solo founders never had that training, and they shouldn't need it just to send a newsletter.
You should be able to open a template, drop in your words, and hit send. No formatting to think about. Your magic isn't design. Your job is to tell your audience the thing you've earned the right to tell them. That's it.
I got tired of watching capable people burn an hour on something that should take 10 minutes. So I built the templates. Now the founders I work with run their inbox like they have a full design department behind them, without the headcount. The feedback I hear most: it brings joy back into opening Flodesk, instead of dread.
If this is landing, I'd love to remove this resistance, so every send from here on out reflects the level of service already happening in your existing containers.
The Investment.
Inbox Glow-Up starts at $1,500.
This is a system you use forever, not a one-time pretty email. Once your kit is built, every send runs through it automatically, from your welcome sequence to your next launch. The prices below cover the build. What you're actually getting is every email that runs through it from here on out.
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Inbox Glow-Up: The Basics
Investment → $1,500
For founders who need clean, on-brand templates without the full system build.
What's included:
💌 3 templates
A welcome email, a weekly newsletter, and one built for selling, launches, offers, or promotions💌 5 emails built and ready to send
A 3-email welcome sequence set up as an automated workflow, one newsletter template, and one launch announcement template💌 Everything built directly inside your Flodesk account
💌 Delivered within two weeks of your kickoff call
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Inbox Glow-Up: Deluxe
Investment → Starting at $2,500
For founders who want a full email design system built from your actual brand.
What's included:
💌 Everything in The Basics
The welcome, newsletter, and selling templates with the send-ready emails, in your Flodesk, in two weeks💌 3 additional templates
Built around whatever you send beyond the basics. A few options we pick from together on your kickoff call: a nurture or re-engagement email for subscribers who've gone quiet, an event or podcast announcement, a testimonial or client spotlight send, a seasonal promotion, or a VIP and referral email💌 Up to 10 finished emails total
mixed and matched across all 6 templates based on what your business actually sendsThe $2,500 books your kickoff call and covers the scope above. Bigger builds, a full Flodesk setup from scratch, custom automation workflows, or copywriting, get scoped together on the kickoff call and invoiced separately under their own agreement.
FAQs
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No problem. I can get you set up and save you 25% off your first year with a referral link. Bring it up on the consultation call and we'll get you sorted before the project starts.
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Flodesk makes it easy to grant a collaborator access without sharing your login. I'll walk you through it on the consultation call. It takes about two minutes and you stay in full control of your account the whole time.
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Absolutely. I will be able to see what you already have and then redesign or update them as part of the package.
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During our consultation call and intake process, I'll collect a sample email brief so I have everything needed to build from the ground up. Including a new Flodesk account, if necessary.
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The Inbox Glow-Up is built from whatever brand you already have, at any stage. A font choice and a color palette is enough to start.
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Reach out when you are ready and I can update it. Price will vary based on the extent of the rebrand but the system is built to hold what you have now and evolve as you do. Simple color or font changes are minimal if the templates are already built.
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Once your brand assets are in and intake is complete, your kit is delivered within two weeks. The timeline moves as fast as you do on the prep side.
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Your only job is the kick-off call. We will walk through giving me access to your Flodesk and handing off your assets together. Everything else is handled. You approve the brand foundation and the rest gets built.
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That's a fair question, and this is a real investment. If paying in full up front isn't the right move for you, mention it on the consultation call, payment plans are available. And because everything you get becomes a system you use for every email going forward, the cost isn't for two weeks of work, it's for every send after that.
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That's a fair thing to bring up. A lot of founders come to me after getting a template pack they had to figure out themselves, or a design that never actually looked like their brand. Nothing here works that way. Everything gets built directly inside your Flodesk account, from your brand and your actual emails, not adapted from someone else's kit. You get a finished system, ready to send, not another file to figure out.
Ready for emails that feel like you?
Book a consultation call and we'll map your project, close the gaps, and get everything in place to start.
Building businesses based on the human behind them.